Marketing Artifact
ePortfolio- CAPS CalmKit
For my marketing class, I had to come up with a marketing plan for one of IU-Indy's organizations. I chose to make a self-therapy kit for Counseling and Psychological Services (CAPS). Please click on my website to check out my work!
What I learned
I chose my CalmKit site because it is one of the projects I am most proud of and reflects both my creativity and my ability to apply healthcare marketing concepts in a meaningful way. This assignment required a lot of time and effort, from developing the idea to designing strategies that support student mental health through IU Indianapolis Counseling and Psychological Services (CAPS). It was also something new for me, especially creating a full concept from the ground up and presenting it as a real solution. I selected this work because it showcases my skills in planning, communication, and patient engagement, and it represents a project that I could see being used in a real healthcare setting.
Program Competencies
The following list are competencies laid out by your program. Not all of these will apply to every assignment, so REMOVE the ones that do not match.
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Build and manage a network of healthcare professionals, including peers, supervisors, and clients.
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Demonstrate effective written communication and oral communication skills.
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Collaborate in teams utilizing interpersonal skills, recognizing and demonstrating sensitivity to different points of view.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.
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Utilize financial tools, principles, concepts, and practices to analyze budgets and financial documents to determine the financial performance of health services organizations.